A new book by Pratap Verma

The Decoy Principle

Timeless nature secrets that will change the way you think, lead, and live.

What if nature has already solved many of the problems we struggle with every day?

Hardcover · ₹559 · Kindle edition · ₹296 · Pre-orders deliver 17 October 2026

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The Decoy Principle book cover by Pratap Verma

Hardcover ₹559 · Kindle ₹296 · Pratap Verma

The idea behind the book

What is a decoy?

A decoy is something we deliberately place in the environment to attract attention. But what if a decoy could teach us how to live better?

Inspired by the late mentor Shri R.P. Noronha, ICS, and his remarkable use of wooden decoys while photographing geese, Pratap Verma discovered a simple life lesson:

You don't always need more resources. You need a better perspective.

The Decoy Principle carries that insight from nature into leadership, education, relationships, careers, and everyday decisions.

A practical approach to purposeful living

Stories of character, judgement, and doing more with less.

From observation to wisdom

A quiet lake. A few wooden geese. A lifetime of lessons.

The Decoy Principle is a journey inspired by the lifelong mentorship of R.P. Noronha, remembered as “Ron Uncle”. What began beside a quiet lake became a powerful philosophy of leadership, trust, relationships, purpose, and human behaviour.

Through stories of geese, rivers, trees, flowers, seasons, and everyday encounters, Pratap Verma reveals timeless principles that invite us to look beyond what we see and discover what it means.

Lessons from nature

Simple observations. Practical ways to live.

Each chapter turns a moment in nature into a reflection for everyday life.

Attract, rather than force

Influence begins with creating a reason to move, not applying pressure.

Build trust through consistency

Small, dependable actions become the foundation for meaningful relationships.

Lead through character

The way we show up teaches more powerfully than any instruction we give.

Adapt without abandoning purpose

Like nature, we can change our approach while staying true to what matters.

Create room to flourish

The best environments help people become more capable, confident, and alive.

For anyone seeking a more purposeful life

Observe more deeply. Inspire rather than control.

Written for students, parents, teachers, leaders, entrepreneurs, administrators, and curious minds everywhere.

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BookThe Decoy Principle

Hardcover₹559

Kindle₹296

Delivery₹40 extra

Release17 October 2026